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Kotter's 8-Step Change Plan

Make the case for why now, choose a guiding coalition people trust, and write one action, owner and time for each of Kotter's eight steps.

The case for why now

Kotter's first step carries the most weight. If the leaders can't explain, with evidence, why this has to happen now, nobody else will believe it either.

One line: what will be different once it is done.
At least one number people can check.
What the people who have to change see at their desk. Urgency felt only at head office stalls.

    When will it be announced?

    The later stages count from it: the first check on where each group is stuck comes 2 to 3 weeks after.

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    The case, the actions and every name stay on your computer and in your progress file. To write the diagnosis, only counts and yes/no checks are sent to our server. How it works

    About the tool

    Why it exists

    A plan that starts with why

    Kotter's model sets out eight steps, in order, from making the case for change to making it part of how the organization works. Most failed changes skip the first step and go straight to announcing a vision; this tool won't let the plan go on without a case.

    This tool works on its own, and as stage 2 of our playbook for managing organizational change, where it picks up the groups and opponents from the stakeholder map in stage 1. For the method, see our guide to Kotter's 8-step model.

    The method

    How the tool works

    The case for why now. It counts as made when it says what happens if nothing changes, gives the evidence with at least one figure, and the leaders agree on it. Without that, the decision point is to stop.

    The coalition. Each member is marked as a senior leader, as trusted by the people most affected, or both. In the playbook, the tool checks that each group that has to change has someone it trusts in the coalition.

    The eight steps. One action, an owner (one person or role who answers for it) and a time for each. "Suggest for the empty fields" names the change's leader, the first senior leader in the coalition, as owner where that is usual. The tool warns when steps 1 to 3 come after the announcement, when step 5 is only training (the obstacle is usually a rule, a target or a reward), and when there is no early win or nothing anchors the change.

    Before the announcement. In the playbook, the powerful groups against the change from stage 1 are listed here, to mark as met or planned before anything is announced.

    What leaves your computer. The case, the actions and all names stay in your browser and your progress file. To write the diagnosis, the page sends our server only counts and yes/no checks, and the server keeps nothing.